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Pilates Launch – Online

No matter how you choose to deliver your skills you will have to deal with clients, partners, marketing and sales. The client screening and intake process can be lengthy because you have to check off several things before you can accept clients and have a rewarding career. Most instructors just find a local studio and begin teaching as an employee or  put videos up online without having a clear plan towards monetization. This full course will help you fill in the gaps and help you take actionable steps towards making a profitable business.

Main Features

  • Define your target market
  • Find prospects and leads
  • Turn leads into clients
  • Define your branding
  • Set your pricing
  • Figure out your revenue goals

Who is the target audience?

  • Pilates and fitness professionals interested in growing their ideal clientele base.
  • Those wanting a roadmap to starting their teaching career on the right foot 

Client retention comes from putting a personal spin on your offerings. Your clients show up for you just as much as they do for themselves. Even just doing part of the suggestions in this course will get you results but when you put them all together and refine your systems you will be able to maintain a steady stream of clients and partners.

Introduction

1
Pilates Launch
2
Intake Form Survey
3
House Keeping

Week 1: Define Your Business

1
Purpose
2
Mission and Values
3
Values and Mission Statements
4
Target Market
5
Niche
6
Week 1: Check List

Week 2: Branding - Make It Your Own

1
Revenue Goals
2
Brand Strategy
3
Visual Branding
4
Cultural Branding

Week 3: Set Up Systems and Management

1
Prime Your Social Media
2
Facebook for Business
3
Instagram for Business
4
Pinterest for Business
5
Customer Relationship Management (CRM)
6
Project Management
7
Scheduling Software
8
Website
9
Productivity Software

Week 4: Turn Prospects into Clients

1
Sales 101
2
Approach
3
Finding Prospects
4
Turn Prospects Into Leads
5
Lead Generation
6
Lead Magnets
7
Waivers and Client Information
8
Your Leads First Class
9
Turn a Booked Lead Into a Client
10
Sales Funnels
11
Email Automation

Week 5: Social Media Influencing

1
Content Creation
2
Media Kit
3
Photography
4
Videography
5
Post Copy
6
Post Archetypes
7
Brand Partners
8
Organize and Analyze
9
Pitch Letters
10
Invoicing
11
Etiquette

Week 6: Next Steps and Scaling

1
Scaling and Growth
2
Build Community

Next 6 Week Session Begins:


  1. Monday, June 28, 2021 10am PDT/1pm EDT
  2. Monday, July 12, 2021 10am PDT/1pm EDT
  3. Monday, July 19, 2021 10am PDT/1pm EDT
  4. Monday, July 26, 2021 10am PDT/1pm EDT
  5. Monday, August 2, 2021 10am PDT/1pm EDT
  6. Monday, August 9, 2021 10am PDT/1pm EDT


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Enrolled: 26 students
Duration: 10 hours
Lectures: 45
Level: All Levels

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Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed
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