California Pilates
Pilates Launch – Online
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Course sections

Section 1
Introduction
1
Pilates Launch
2
Intake Form Survey
3
House Keeping
Section 2
Week 1: Define Your Business
1
Purpose
2
Mission and Values
3
Values and Mission Statements
4
Target Market
5
Niche
6
Week 1: Check List
Section 3
Week 2: Branding - Make It Your Own
1
Revenue Goals
2
Brand Strategy
3
Visual Branding
4
Cultural Branding
Section 4
Week 3: Set Up Systems and Management
1
Prime Your Social Media
2
Facebook for Business
3
Instagram for Business
4
Pinterest for Business
5
Customer Relationship Management (CRM)
6
Scheduling Software
7
Project Management
8
Website
Section 5
Week 4-5: Turn Prospects into Clients
1
Sales 101
2
Approach
3
Finding Prospects
4
Turn Prospects Into Leads
5
Lead Generation
6
Lead Magnets
7
Waivers and Client Information
8
Your Leads First Class
9
Turn a Booked Lead Into a Client
10
Sales Funnels
11
Email Automation
Section 6
Week 6: Social Media Influencing
1
Pilates Launch Zoom Meeting #6
2
Content Creation
3
Media Kit
4
Photography
5
Videography
6
Post Copy
7
Post Archetypes
8
Brand Partners
9
Organize and Analyze
10
Pitch Letters
11
Invoicing
12
Etiquette
Section 7
Next Steps and Scaling
1
Scaling and Growth
2
Build Community

Week 4-5: Turn Prospects into Clients

Sales 101

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Week 3: Set Up Systems and Management Website
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Week 4-5: Turn Prospects into Clients Approach
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